Saturday, September 10, 2016
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  • U.S. Latino population growth slips behind Asian-Americans, study says
  • 50 Years Since Largest March In Texas State History
  • Four points about NAFTA that are getting lost in the election
  • Nieto Shakes The Hand Of The Man He's Called 'Hitler'
  • 'Hands Of Stone' Betting Big On Latino Themed Films
U.S. Latino population growth slips behind Asian-Americans, study says2 50 Years Since Largest March In Texas State History0 Four points about NAFTA that are getting lost in the election4 Nieto Shakes The Hand Of The Man He's Called 'Hitler'0 'Hands Of Stone' Betting Big On Latino Themed Films3

UNIVISION CLASHES WITH TELEVISA OVER LUCRATIVE U.S. BORN LATINO AUDIENCE

Karina Alvarez
Spanish media struggles with U.S. born Latinos
Report by Steven Perlberg | The Wall Street Journal

TELENOVELA PROBLEMA: As Univision gears up to go public, tension is brewing with Mexican TV company Grupo Televisa, which has supplied the Spanish-language U.S. broadcaster with the “telenovelas” that have driven its viewership for more than two decades. As The Wall Street Journal reports, Univision has pushed Televisa to give its programming a more American feel in order to lure younger and U.S.-born Hispanic viewers. Randy Falco, Univision’s chief executive, has suggested fresher story lines and scenes shot in Miami or Los Angeles. That proposal has fallen flat with Televisa, which gets more than $300 million a year from Univision through 2030. Things are getting pretty heated, with Univision Chairman Haim Saban even proposing to cancel the deal or cut the payments in half. Univision’s average prime-time audience has dropped to 2 million viewers this season from 3.7 million 5 years ago. The company is courting younger viewers as a major focus strategy on display recently with its $135 million acquisition of Gawker Media.

DEMANDING DIVERSITY: There has been a lot of talk about the lack of diversity in the advertising business, particularly after a series of incidents in recent months showcased the backward thinking and accusations of discriminatory practices at large agencies. Some in the industry have suggested that the only way to spur real change is for marketing clients to get involved and push their agencies to diversify their ranks. Money talks! As CMO Today reports, HP’s Chief Marketing Officer Antonio Lucio sent a letter to the tech company’s five advertising and PR agencies, demanding they lay out plans to hire more women and minorities. Mr. Lucio said the move is a “significant business imperative” and called for the agencies to have 50%...

Read this full article at: The Wall Street Journal